The average vehicle owner is not a mechanic. When it comes to recommended repairs, they need to be shown the issue in a clear and easily understood way. Customers will fully comprehend the necessity of the repair work when it is presented using tactics such as video and voiceover.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
Dealerships Enjoy An Average 6.5% Show Rate Increase Due To Automated Service Appointment Reminders
Despite hundreds of thousands of dollars in potential revenue to gain, far too many dealerships are missing the mark when it comes to winning over and retaining repeat business. The process starts with encouraging customers to use their service department and make appointments, but it does not end there.
When it comes to turning around recommended work that customers decline, there are many factors to consider. One of the most important is the possibility that the vehicle owner was never informed in the first place. This can happen for several reasons. For example, someone other than the vehicle owner may have picked it up and may not be aware that work was recommended in the first place.
Previously Declined Service Reminders Increase Service Dept Revenue by $6,643 on Average
12.65% of customers contacted about declined recommended repairs open a repair order (RO) within 30 days at dealerships that use TEXT2DRIVE™. This response amounts to an additional $6,643 on average over a two-month period due to automated declined service reminders.
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages - 76.4% of those messages Were automated - in March of 2019.
Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.