Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
Tracking down cars that meet the parameters of your vehicle buyback program can be challenging and time-consuming. However, it is necessary to ensure the program is profitable.
Successfully pulling off this feat requires careful coordination between your sales and service departments, as well as tactfully approaching the customers whose vehicles you want to purchase.
With the challenges in mind, the makers of TEXT2DRIVE™ incorporated several features into the text communications platform.
Acquiring inventory is a challenge that all auto dealerships face. Wholesale prices are high, while the supply of quality vehicles available for sale at auction is low. Do not forget about exorbitant auction fees. Then there is the issue and cost of transporting these vehicles to your sales lot. It is tricky to do so in a timely manner and keep costs down at the same time. Managing re-conditioning and evaluating trade-ins are other major factors to take into account.
Fortunately, by following certain strategies, you can capitalize on vehicle appraisals and acquisitions. Keep reading to get our tips.
Selling a customer a new vehicle is just half of the battle. Losing customers to a competitor once they are ready to replace it is far too easy. Customer retention is one of the biggest struggles dealerships face.
You will drastically increase your chances of selling your customers their next car if you stay in contact with them for the entire time they own their current vehicle. The key is to strike a balance between communicating with them just enough and overdoing it to the point of irritation.
There has been a steady increase over the past few decades in the number of United States residents who speak a language other than English. A 2010 United States Census brief revealed compelling statistics: