When it comes to sales communications, standardizing them is critical for quality control and maximizing sales conversions. The results of studies by TAS Group and the Harvard Business Review have revealed that businesses that implement a sales process outperform businesses that do not.
- 70% of the companies that follow a structured sales process are high performers.
*Results of the Dealmaker Index Study conducted by TAS Group
- Businesses with a standardized sales process see up to a 28% increase in revenue compared to those that do not.
* A study by Harvard Business Review (HBR)
- 50% of high-performing sales organizations admit using “closely monitored, strictly enforced or automated” sales processes.
*Study that Harvard Business review conducted.
These numbers demonstrate that new and used car sales will increase substantially when a dealership adopts a standardized sales communication process with prospects.
Standardized IS The Gold Standard
Adopting a standardized communications process between your sales team and customers gives you the ability to identify the root cause of delayed or failed sales attempts. The process allows you to analyze what happened or what was said at each step. From there, you can keep what is working and disregard what is not.
Implementing a regimented customer communications process allows you to quickly differentiate qualified, engaged buyers from those who are not engaged. By identifying the buyers that are most likely to make a purchase, you figure out where your sales staff should invest the majority of their time and effort.
A standardized sales communication process provides a customer experience that is pleasant, streamlined and timed perfectly. In this day and age, especially in the stress and upheaval of the coronavirus outbreak, customers want convenience and a hassle-free car buying experience.
The Challenges Of Standardizing Communication
But this undertaking can be challenging with a sales staff that is comprised of employees who have a wide range of personalities and communication styles - not to mention grammatical proficiencies.
With this fact in mind, how do you ensure that the communication between your sales team and your customers is legible, professional and accurate? By standardizing your car sales process and going the extra step to pair text message templates with marketing automation.
Automated text messages standardize the communication process while allowing sales associates to personalize them to an extent and saving them the time it would take to call or write a text message or email themselves.
16 Text Marketing Templates For Car Sales
- CSI SURVEY REQUEST
- SALES DEPARTMENT THANK YOU
- HAPPY BIRTHDAY
- VEHICLE ANNIVERSARY
- LEASE EXPIRATION NOTICE
- TEST DRIVE
- TEST DRIVE FOLLOW-UP
- MANUFACTURER INCENTIVES
- FLEXIBLE FINANCING OPTIONS
- TRADE-IN VALUE
- VEHICLE INFORMATION
- VIDEO TOURS
- APPOINTMENT REMINDERS
- NO SHOW APPOINTMENT RESCHEDULE
- WHITE-GLOVE HOME TEST DRIVES AND DROP-OFFS
- SOCIAL DISTANCING
1 - CSI SURVEY REQUEST TEXT Marketing TEMPLATE
Letting customers know that the experience your sales associates provide them with matters to your dealership is important. It establishes a favorable reputation for your business and, even more importantly, makes them want to return again and again. Dealerships that use CSI survey request text message templates experienced an average increase of 141% in the number of surveys completed over the course of one year.
2 - SALES DEPARTMENT THANK YOU TEXT Marketing TEMPLATE
Showing appreciation to customers for trusting your dealership with such a significant investment makes it clear that you value them and their business. One of the first questions asked on a CSI survey is “Did an associate contact you after your purchase?” This template when implemented or in an automated workflow ensures that your dealership’s CSI score will improve. Dealers on TEXT2DRIVE have seen gains of a 35% increase on just implementing this template alone paired with automation.
3 - HAPPY BIRTHDAY TEXT Marketing TEMPLATE
Customers want to know that they are more than just a dollar sign to you. This adds a human element to your dealership. By reinforcing this to them, you will gain their loyalty.
4 - VEHICLE ANNIVERSARY TEXT Marketing TEMPLATE
Nurture future car sales by staying in contact. The vehicle anniversary is just a reason to make contact and stay on top of their mind. Also, showing them that you recall details such as the day they purchased their vehicle demonstrates that they are not just a number to you.
5 - LEASE EXPIRATION NOTICE TEXT Marketing TEMPLATE
Capitalize on lease renewal periods by notifying customers 90 days before their lease is up, improving your dealership’s chances of leasing them a car, or, at the very least, upselling a more expensive lease or getting them to renew their lease.
Personalized Communications Improve Sales Conversions
In addition to the many benefits offered by text message templates for new and used car sales, personalization yields impressive ROI when used in marketing efforts. In fact, marketers see an average increase of 20% in sales when using personalized experiences.
6 - TEST DRIVE TEXT Marketing TEMPLATE
A brief first-touch template inviting the buyer into your showroom for a test drive. A simple introduction to position or differentiate your dealership against your competitors. Build trust with your prospective customers and rapport. Try to be human and helpful and not “salesy”.
7 - TEST DRIVE FOLLOW-UP TEXT Marketing TEMPLATE
Garnish a higher response and conversion rate with a personalized follow up after a test drive. Seize the moment while their interest is at its peak. While it’s fresh in their mind. Adding links and pricing on vehicles they inquired about will drive higher sales conversions and quicker response rates.
8 - MANUFACTURER INCENTIVES TEXT Marketing TEMPLATE
Make sure that customers know they can afford to own a new vehicle due to the incentives being offered. Leverage already existing incentives that the manufacturer offers. Manufacturers design incentives to turn potential customers into customers.
9 - FLEXIBLE FINANCING OPTIONS TEXT Marketing TEMPLATE
With a lot of car buyers, it’s all about that monthly payment. Adjust the monthly payment to fit each customer’s budget. Personalizing payment options to a particular buyer’s needs will increase sales conversions.
10 - TRADE-IN VALUE TEXT Marketing TEMPLATE
Over 50% of consumers trade in their vehicle according to Quora. Trading in a vehicle to a dealership is an ideal way to fund the purchase of a new or used vehicle. Obtain ideal inventory you can resell, increase the frequency of vehicle purchases, and give customers competitive offers. Give them a little push to trade in that vehicle more frequently.
11 - VEHICLE INFORMATION TEXT Marketing TEMPLATE
Give customers the full scoop about vehicles that have sparked their interest or test driven in a convenient and quick form of communication. You can take the extra step by adding links to a vehicle with pictures, videos, and options.
12 - VIDEO TOURS TEXT Marketing TEMPLATE
Send customers a video tour of vehicles in which they have expressed interest. Record the entire vehicle and focus on specific areas. You can even go the extra step by personalizing the video. Video increases conversions even greater than images.
13 - APPOINTMENT REMINDERS TEXT Marketing TEMPLATE
Greatly improve the chances that customers show up for their appointments by sending them a reminder the day before. Reinforce the reason why they set the appointment in the first place.
14 - NO SHOW APPOINTMENT RESCHEDULE TEXT Marketing TEMPLATE
Recapture a missed opportunity by making it easy for customers to reschedule their missed appointments.
15 - WHITE-GLOVE HOME TEST DRIVES & DROP-OFFS Text Marketing Template
Make customers feel comfortable and valued by offering them a convenient, socially distanced option. Make it easy for them to purchase by removing any friction. Especially in the new normal of social distancing.
16 - SOCIAL DISTANCING Text Marketing Template
Reassure customers by letting them know about the social distancing measures you are taking at your showroom. This reduces any anxiety the customer may feel and shows that you take their health seriously.
Fortunately, a standardized sales communication process is very much within reach for your new and/or used car dealership. Below is a link to download our proven sales and marketing texting templates that increase conversions, customer retention and overall growth in your dealership’s sales department.