There’s a little-known secret in the auto industry and that best kept secret is that recalls are a huge money maker for auto dealers. In fact, 80% of manufacturer’s safety recalls are never serviced. That’s a huge chunk of revenue being left on the table for auto dealers to take advantage of.
This sizeable amount of money can be captured by effective notification of manufacturer’s recalls through modern technology; in particular texting. One major reason why customers are not bringing in their vehicles for recalls is because they are usually unaware that there is a safety recall in the first place.