Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services of retail stores, body shops and specialist businesses.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
Keeping the lines of communication open with employees and customers at a busy automotive dealership is challenging when you have so many other areas to consider. While communication may seem like a minor issue, a gap in it can become extremely costly.
The best communications platform in the world will not work for your dealership if it is too complicated for some of your staff to learn or customers to respond. Time is money, and the more time they have to spend learning the system and asking questions about it, the more potential revenue goes down the drain.
Sending videos of recommended repairs to customers using the new TEXT2DRIVE™ mobile app increases customer pay by $125 per repair order (RO).
- Average customer pay when videos are sent: $276.64
- Average customer pay when videos are not sent: $151.84
- Customer pay increases by 82% when videos are sent