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Texting Recall Notices Increase Revenue & Decrease Time Between ROs

[fa icon="calendar"] July 2, 2019

3 minute read
Text Message Recall Notices Increase Service Revenue Decrease Time Between Open ROs

Did You Know Text Messaging Recall Notices To Customers Increase Service Revenue & Decrease Time Between Open Repair Orders?

Well it is true!

Safety recalls are one of the most significant sources of revenue for your service department - when they are completed. 80% of manufacturer mandated recalls are never actually serviced.

The majority of customers would bring their vehicles in for recalls if they were made aware of the recall in the first place. In many cases, they have no idea that they are driving unsafely. Snail mail has become largely ineffective for notifying customers and emails can get overlooked or land in spam folders.

Text messaging, on the other hand, has a staggering open rate of 98% and is the preferred method of communication for a rapidly growing number of consumers.

higher profits more frequent repair order opens

Higher Profits & More Frequent Recall Repairs

Dealerships using safety recall text message notices from TEXT2DRIVE™ earned an average total pay per dealership of $17,228.94 from all ROs opened from November of 2018 through January of 2019.

ROs were opened, on average, 11.8 days after receipt of the recall notices as well.

average total pay per dealership from all repair orders-opened average days since customers last repair order average days to open repair orders

Safety recall text notices convert “lost soul” customers that would have never returned to the dealership’s service department. Many customers who have received safety recall text notices and come back to the dealership for service have not been in the dealership for over a year.

recalls generate additional revenue

Safety Recalls Generate Additional Revenue

The true benefit of safety recalls for your dealership is, they bring customers into your dealership and get their vehicles in your service bay. Once there, your service advisors and technicians have a prime opportunity to:

  • Make customers aware of previously declined services.
  • Perform manufacturer’s recommended services.
  • Perform maintenance.
  • Look for other repairs that may need to be made.

But before you can do any of this, you need to let customers know when they have an open recall on their vehicle. Safety recall text message notices from TEXT2DRIVE™ make doing so fast, easy and effective by:

  • Reviewing all of the customers in your dealership’s database.
  • Cross-referencing your customers with available open recalls.
  • Sending you a detailed report outlining the number and types of open recalls.
  • Giving you the option to filter your recall campaigns according to types of recall codes and the quantity and frequency of sends.

Creating and sending safety recall text campaigns is easy for even the least tech-savvy employees. We pull all of the data needed from your dealership’s database. It takes minimal time and effort on the part of your staff, saving you manpower you can use to increase revenue in other areas.  

Do not leave money on the table with uncompleted safety recall repairs. Generate additional revenue for your service department with little effort.

See how it works by scheduling a live demo of the TEXT2DRIVE™ platform today.

I'm Ready to Talk About Text Recalls

Not Ready To Talk Yet? No Worries, Here Are Some Related Articles You Might Find Interesting:

  1. Dealers Earned A $282 Per Repair Order Avg Using Safety Recall Text Alerts
  2. Safety Recalls Are The Auto Industry’s Best Kept Secret
  3. Text Your Safety Recalls For 4X Higher Completion Rates 

Topics: case studies, case study, dealerships, Repair Orders, service department, Success Stories, vehicle recalls, recalls, safety recalls, texting recalls, text recalls, text message recall alerts, safety recall feature

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