When it comes to communicating with dealerships, these days customers want a hands-on digital customer service experience - but not necessarily in the sense you may think.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
Improving Customer Satisfaction Through Text Messaging Can Better An Auto Manufacturer’s Brand Awareness & Sales
While Auto Manufacturers (MFRs) rely on dealers to “rep” their products to consumers, they needn’t—and shouldn’t—take a back seat to managing the customer experience. The customer's experience & satisfaction at the dealership directly affects the overall brand & sales of the manufacturer. One of the key measurements to evaluating how well dealerships treat customers is a Customer Satisfaction Indexing score (CSI score).
Technology is changing everything these days. It’s changing the way we communicate with each other, it’s changing the way we shop, and it’s definitely changing the way customers interact with their auto dealer’s service department.
Recently, Dave Bushnell, Service Manager at Sandberg Volvo Cars in Lynnwood, Washington reported a dramatic increase in their dealership's CSI (customer service index) score since switching to TEXT2DRIVETM.
They came to us looking for the best way to communicate with their customers, but weren’t sure how to close the gap.
We’ve all heard it. “The Survey.” It’s that seemingly harmless questionnaire that can end up losing crucial sales or even bankrupt an auto manufacturer altogether if left unattended. Don’t take this as a scare tactic; take this as reality. Whether we agree with it or not, the Customer Satisfaction Index (CSI) is crucial for all car dealerships and automobile manufacturers.