When it comes to turning around recommended work that customers decline, there are many factors to consider. One of the most important is the possibility that the vehicle owner was never informed in the first place. This can happen for several reasons. For example, someone other than the vehicle owner may have picked it up and may not be aware that work was recommended in the first place.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
Previously Declined Service Reminders Increase Service Dept Revenue by $6,643 on Average
12.65% of customers contacted about declined recommended repairs open a repair order (RO) within 30 days at dealerships that use TEXT2DRIVE™. This response amounts to an additional $6,643 on average from January 2019 to February 2019 due to automated declined service reminders.
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages - 76.4% of those messages Were automated - in March of 2019.
Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Dealerships using TEXT2DRIVE sent customers a total of 4.7M text messages - 76% were automated!
Maintaining clear, productive communication with customers is tricky. The busy lives of many people make it challenging to deal with snail mail, clean out their email inboxes and take phone calls. Getting customers to respond, even if they do any of the above, is even more difficult with traditional methods.
Clear communication is vital to the success of any business - and for automotive dealerships, it is the very lifeblood. Keeping customers informed about their repairs, eliciting responses from them when their vehicle is due for repair and keeping records of conversation are all critical indicators of success.
This might sound like a tall order to fill, but with the right communications platform, it is entirely possible.