The COVID-19 (Coronavirus) pandemic has made widely felt impacts on the automobile industry, vehicle manufacturers are scrambling to mitigate the damage. With car sales declining, automakers are offering a variety of incentives including deferred payments, rebates and discounts.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
These Practices Will Keep Your Business Strong During The Soft Economy
Your dealership is not powerless in the wake of the Coronavirus (COVID-19) outbreak. Yes, the economy is soft, but you can still generate service revenue and make car sales.
The trick is to modernize your dealership, to take it beyond 2020. The pandemic may have created the concept of social distancing, but some aspects of it are here to stay. Your customers are now going to expect you to give them the option of conducting their business from the comfort of their home.
Social distancing is the new normal, but that does not mean your car sales need to suffer as a result. The Coronavirus (COVID-19) pandemic has changed many aspects of the way people do business and auto dealerships are no exception.
Customers want to know that you have put certain measures in place. For this reason, you should let them know that you carry hand sanitizer and that you require all of your sales staff to use it. It is also important to display the hand sanitizer in plain sight throughout the showroom.
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the potential service revenue you could have generated.
Recognizing this issue, the makers of TEXT2DRIVE™ incorporated the lease expiration feature into the full-featured texting communications platform.
Your dealership has the chance to get a new lease or sell a new vehicle every time a customer pulls into your service bay. This situation offers you several different opportunities:
- Acquire new inventory that will sell at maximum profit
- Sell a vehicle to a customer more frequently
- Get a customer into a new lease
So, how do you convert a customer who brings their vehicle in for service to a new sale or new lease? Keep reading to find out.