It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the potential service revenue you could have generated.
Recognizing this issue, the makers of TEXT2DRIVE™ incorporated the lease expiration feature into the full-featured texting communications platform.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
There are compelling reasons why text messaging has become one of the main ways that people communicate. It is fast, convenient and can be done anytime and in just about any setting.
Text messaging does not discriminate; people who are hearing or speech impaired or deaf can read and respond to a text without any issues. It also overcomes language barriers. Non-English speaking people can use a translating tool to ask and respond to questions. Texting is more reliable than phone service, which can cut in and out and drop calls. Volume or background noise is never a problem.
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You've likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop and a shortage of service bays.
Dealerships using TEXT2DRIVE sent customers a total of 4.7M text messages - 76% were automated!
Maintaining clear, productive communication with customers is tricky. The busy lives of many people make it challenging to deal with snail mail, clean out their email inboxes and take phone calls. Getting customers to respond, even if they do any of the above, is even more difficult with traditional methods.
Clear communication is vital to the success of any business - and for automotive dealerships, it is the very lifeblood. Keeping customers informed about their repairs, eliciting responses from them when their vehicle is due for repair and keeping records of conversation are all critical indicators of success.
This might sound like a tall order to fill, but with the right communications platform, it is entirely possible.