“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You've likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop and a shortage of service bays.
TEXT2DRIVE Helps Auto Dealers Expand Leads, Sales & CSI Scores
Using Video Increases Service Revenue, Boosts Sales & Improves Customer Service
A whopping 96% of Americans own cell phones, and of this vast group, 81% own smartphones. The majority of smartphone owners use their devices to engage in two activities: text messaging and watching videos.
It makes sense, then, that a full-featured communications platform that utilizes text and video would serve as a powerful tool for a dealership's service and sales department.
Consumers have many options when it comes to transportation these days. Uber and Lyft, taxis, public transportation, electric cars, the future adoption of self-driving cars and high gas prices have made it enormously tempting to ditch their vehicles altogether. This reality can make keeping up with vehicle sales seem nearly impossible at times. Factor in websites that sell cars online and you may feel like throwing your hands up in defeat.
There is one simple yet powerful step your sales staff can take to increase the number of vehicles they sell: text message shoppers videos of cars in which they have already expressed interest or that meet their preferences.
Sending videos of recommended repairs to customers using the new TEXT2DRIVE™ mobile app increases customer pay by $125 per repair order (RO).
- Average customer pay when videos are sent: $276.64
- Average customer pay when videos are not sent: $151.84